Cinecom brings HD to Swiss cinemas
This spring, following the introduction of digital advertising, Cinecom is bringing new high-definition (HD) technology to Swiss movie theaters.
Cinecom is bringing the new high-definition (HD) technology to Swiss cinemas this spring. Now that all 487 planned cinemas have been equipped with the technology for digital advertising, the company is going one step further, according to a press release issued by the marketer on Thursday. The preparatory work in the cinemas has been completed, the test phase has been concluded and the cinemas will be ready for HD technology from April. With new software that also enables HD in cinemas, the Swiss cinema industry is taking on a pioneering role. "The possibility of digital cinema advertising in combination with the new HD software brings a qualitative improvement in cinema advertising for our customers," says Jean-Claude Bruhin, Head of Cinema at Cinecom.Peter Beck, President of Swissfilm Association, is also looking forward to the new technology in Swiss cinemas in the communiqué. Finally, advertisers and viewers can experience HD live. Cinecom and the Swissfilm Association are jointly organizing a workshop for film producers to provide them with tips and tricks and explain how to handle the new technology.
