Grey wins pitch for Le Temps
The advertising agency Grey, with offices in Geneva and Baden, has won the account for the French-Swiss daily newspaper Le Temps. It secured the account in a pitch against the incumbent agency, Rive Gauche, and Saatchi & Saatchi Simko.
The advertising agency Grey, with offices in Geneva and Baden, has won the mandate from the French-speaking Swiss daily newspaper Le Temps. It won the contract in a pitch against budget holder Rive Gauche and Saatchi & Saatchi Simko, as Grey announced. The new campaign will combine image and subscription advertising as well as below-the-line measures in a holistic appearance. It will be launched this spring to coincide with the tenth anniversary of the Geneva daily newspaper. Le Temps was created in 1998 from the merger of Nouveau Quotidien with Le Journal de Genève and Gazette de Lausanne. Its two main shareholders are the two media companies Edipresse and Ringier.
