Knorr takes the color out of other commercials on RTL
Unilever has booked an entire block of commercials for Knorr on RTL. During this block, all commercials are shown in black and white—except for the Knorr commercials.
Unilever is using an unusual form of advertising for its new Knorr campaign in Germany: The Group has booked a hinge island for January 28 on RTL at 6:40 p.m. in its entirety. All commercials will be shown in black and white - with the exception of the Knorr commercials. All content on the RTL.de website will also remain in black and white on this day between 4 p.m. and 8.30 p.m., with only the Knorr banner to be in color, according to Werben und Verkaufen. At the same time, Unilever is adopting the black and white look on Knorr.de. This form of advertising is intended to convey the color message of the new Knorr soups "Eat colorful". The idea was developed by Mindshare in Frankfurt and implemented by IP Deutschland together with Unilever.
