Swiss company nominated for Saatchi & Saatchi award
Since 1998, the Saatchi & Saatchi agency network has presented the «Award for World Changing Ideas» every two years. This year, a Swiss company—Lifestraw—has been nominated for the prize, which comes with a $100,000 award.
Since 1998, the agency network Saatchi & Saatchi has presented an "Award for World Changing Ideas" every two years. The award, established by creative director Bob Isherwood, aims to draw attention to world-changing innovations and honor exceptional ideas. This year's nominees include a Swiss company: Lifestraw, headquartered in Lausanne, has developed a portable drinking water treatment device that filters out bacteria, viruses and parasites. It can be used to treat drinking water for one person for a year. The other nominees are: Acuset IV Controller (New Zealand), Crossbreed Collapsible Wheel (UK), One Laptop per Child (USA), PerspectaRAD: 3-D Display for Cancer Treatment (USA), Printing Skin and Bones (UK), Restoring Sight to the Blind (USA), Speaking Books (South Africa), Village Phone (USA) and Wadsworth Brain-Computer Interface (USA).
The winner of the 100,000 US dollar prize will be announced on Thursday, February 21, 2008 in New York. The prize money will be paid out 50 percent in cash and 50 percent in marketing consulting services from Saatchi & Saatchi. The jury consists of Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.
The winner of the 100,000 US dollar prize will be announced on Thursday, February 21, 2008 in New York. The prize money will be paid out 50 percent in cash and 50 percent in marketing consulting services from Saatchi & Saatchi. The jury consists of Edward de Bono, Peter Gabriel, HRH Prince Hassan, Malcolm McLaren, Carolyn Porco and Philippe Starck.
