Euro 2008 advertising tour launched in Basel

Soccer fever is building: There are only 130 days left until the start of the European Championship finals in Austria and Switzerland. The magic of soccer kicks off on June 7, 2008.

 Football fever is on the rise: there are only 130 days to go until the start of the European Championship finals in Austria and Switzerland. The ball magic starts on June 7, 2008. On Monday, Uefa launched the official promotional tour in Basel. At the start of the "Euro Experience Tour" through 13 cities in Switzerland and Austria, Uefa officials presented the genuine new 60 cm tall and eight kilogram silver Euro Cup in the world's largest inflatable tour tent. It is worth around 25,000 Swiss francs. Guests at the spectacle can also have their photo taken with the winning pot, according to an official statement. The 40 by 60 meter tent will house 140 cinema seats as well as interactive multimedia stations and a fan store. Among other things, final goals from the European Championships since 1960 and portraits of the eight venues can be seen.
After Basel (-3.2.), the tent moves to Geneva (7.-10.2.), Zurich (21.-24.2.), Bern (28.2.-2.3.) and Lausanne (6.-9.3.). After crossing the border to Innsbruck, Linz, Klagenfurt, Salzburg and Graz, the tour will then move on to Lugano (May 1-4) and Lucerne (May 8-11) before ending in Vienna during Euro 2008.

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