When men suffer immensely

 
Pharma Wirz advertising dramatizes how Pretuval helps with a funny commercial. Also for men's flu. 
As soon as men have an ailment, they turn into whining, annoying, grumpy children. And would love to have their partner at their bedside all the time as a faithful, caring mom. Or as a nurse. Or at least as a storyteller. Wirz Werbung, together with the film production company Wirz & Fraefel, shows this in a witty commercial that is sure to speak to the hearts of many women. For CD Matthias Freuler, Bayer (Switzerland) "picks up the target group in a humorous and entertaining way" with this story. The TV commercial for Pretuval tells the story of a "troubled" wife who reads to her husband from a magazine called "Monster Truck" that is completely unsuitable for her. And has a lot of trouble doing so. The 30-second ad, which is pleasantly different from other pharmaceutical commercials, can now be seen throughout Switzerland, and the Wirz agency has been working for Bayer for some time. In most cases, ideas from Germany have to be adapted. For this commercial, Freuler and his team were allowed to get creative themselves because Pretuval is only sold in Switzerland. "Bayer fully supported our courage to use unconventional pharmaceutical advertising," says the CD. It was a little more difficult to get the idea past the Swissmedic guidelines.
Andreas Panzeri