Mach designs CVP mouthpiece Die Politik

The Baden-based agency Mach Corporate & Werbung has created the design concept for the CVP magazine Die Politik. It is also responsible for the ongoing design of the front pages. The twelve-page monthly magazine has been published since February 2005 and has increased its circulation from 8,000 to 10,000 copies during this time. It sees itself as a mouthpiece against political polarization and aims to reflect the values and positions of the CVP. In addition to the German edition, an identical version is published in French. The front pages designed by Mach consist of three elements: Concise main message, striking image and finally a solution approach. Responsible at CVP Switzerland:
Barbara Häseli (Editor-in-Chief, General Secretariat). Responsible at Mach Corporate & Advertising: Rolf Kälin (CD), Louis Dreyer (Consulting).