Ringier launches online game to mark 175th anniversary
As part of the activities marking its 175th anniversary, the Swiss publishing house Ringier has launched an online prize quiz. It is being promoted simultaneously in all countries where the company operates; the campaign has a potential reach of over 500 million people.
As part of its 175th birthday activities, the Swiss publishing house Ringier has launched an online game. The "Destination Ringier" knowledge quiz with questions about the company and Switzerland is aimed in particular at people from those countries in which Ringier is present as a company. The game is only available in the corresponding languages. The winner, who will be determined at the end of March, will win two weeks of 5-star vacations in Switzerland, according to a statement on Friday. To raise awareness of the game, a broad marketing campaign will be launched in parallel in each country where Ringier is present, in various media with a potential reach of more than 500 million contacts in total. Partners of the online game are Switzerland Tourism and the airline Swiss.
