SW honors the makers of Euro-Radio

 The Swiss Advertising Association has named radio producers Oliver Scotoni and Miguel Alvarez as communicators of the month. The two will launch a temporary radio station during Euro 08. "Radio 11 - The Rhythm of Football" is the first Swiss private radio station designed for all four parts of the country, writes SW spokesman Piero Schäfer in the citation. Apart from the fact that the idea is innovative, it impresses with the communicative possibility of uniting fans from all countries on one wavelength for a few weeks. If this succeeds, football fans should take home impressive memories of Euro 08: Those of an innovative, communicative and multicultural Switzerland.