ZürichTokio has composed the overall campaign for the Swiss Music Awards

The campaign for the Swiss Music Awards, which will be presented for the first time on February 27, was launched in the past few days. The creatives at ZürichTokio were commissioned to develop a corporate design, TV commercials, advertisements, a jingle, a website and the design of the awards. The aim was to make the Swiss Music Awards known to a wide audience and to encourage people to vote online. The young Swiss Music Awards were to be given an unmistakable, modern face. A requirement that was not easy to fulfill given the tight budget, according to the agency. Daniel Donati, owner of ZürichTokio, is now very satisfied with the result. The collaboration with the IFPI, who initiated the event, was also fun. The campaign will therefore continue next year in the same rhythm.
Responsible at Swiss Music Awards:

Oliver Rosa (Executive Producer). Responsible at ZürichTokio: Daniel Donati (Creative Direction), Karin Glarner (Art Direction), Niels Schäfer (Graphics), Micha Schmid (DTP), Rahel Isler (Consulting), Adrienne Purkert (Text). Animation TV spot: Combo Entertainment - Roman Peritz (Director/Producer), Siro Micheroli (Director/Producer), Milos May (AD/Postproduction). Sound: Peter Bräcker.