Walker and Maxiprint.ch: Fast business cards for Oskar Sager

It was officially announced at 4 p.m. on Monday: Oskar Sager has been appointed the new Head of Marketing at Migros. This makes the 51-year-old one of the most sought-after contacts for new business hunters in the advertising industry overnight. The printing company Maxiprint.ch and the Walker advertising agency moved quickly after the news was announced: The day after the press conference, new business managers in 1,700 advertising agencies already had Oskar Sager's brand new business card on their desks. Together with the greeting message "Good luck with your new business", the freshly printed card is enclosed in an inconspicuous envelope. The sender of this campaign is Maxiprint.ch with the claim "Nobody prints faster" - the positioning developed by the Walker advertising agency was once again emphasized: The idea was found, approved, produced and delivered in less than 24 hours. "The customer and the advertising really fit together here - both are fast and fresh," Pius Walker commented on the campaign to Werbewoche. He and his small team adapted an original Migros business card and Maxiprint.ch took care of shipping. The retail giant will also be surprised by the speed of the congratulations: "We couldn't even inform Migros yet, everything happened so quickly," says Walker, who clearly had a lot of fun with the campaign.
Responsible at Maxiprint.ch:
Ingo Grünig, Marcos Gonzales, Erwin Bachmann. Responsible at Walker Werbeagentur: Marianne Friedli, Nik Hodel (Art Direction). Pius Walker (text).