Credit Suisse illuminates cantonal landmarks for EM
Lighting artist Gerry Hofstetter is illuminating cantonal landmarks and nearby Credit Suisse buildings with soccer-themed designs on behalf of Credit Suisse. The bank hopes this will get the public in the spirit of the European Championship.
Lighting artist Gerry Hofstetter, commissioned by Credit Suisse, will illuminate landmarks and nearby Credit Suisse buildings in all 26 cantons for 45 minutes—similar to halftime in a soccer game. According to the press release, the campaign will run through March 7 under the slogan «Soccer Makes Switzerland Shine.» During the first few minutes, the structures will be illuminated in the colors and coats of arms of their respective cantons, followed by colorful soccer images.As a long-standing partner of the Swiss national soccer teams, Credit Suisse aims to use this campaign to get the public in the spirit of the upcoming European Championship and to encourage them to support the national team, the press release adds.
Credit Suisse is organizing a variety of other activities in the coming weeks leading up to the kickoff of the European Championship on June 7. For example, starting April 16, it will be giving away around 200,000 soccer balls at its branches, and on May 18, it will give fans the opportunity to meet national team players and the coach in person.
Credit Suisse is organizing a variety of other activities in the coming weeks leading up to the kickoff of the European Championship on June 7. For example, starting April 16, it will be giving away around 200,000 soccer balls at its branches, and on May 18, it will give fans the opportunity to meet national team players and the coach in person.
