STPAG makes noise for the siren test
A statewide siren test took place on Wednesday. The Bern-based agency Stoll, Traber und Partner (STPAG) was tasked with raising awareness of the event on the day it took place. A full-page ad can be seen in the commuter newspapers.
A nationwide siren test took place on Wednesday. The Bern-based agency Stoll, Traber und Partner (STPAG) was tasked with drawing attention to the event in all parts of the country on the day. A full-page advertisement can be seen in commuter newspapers as an accompanying measure alongside radio and TV commercials. The main focus is on the younger target group in the conurbations, according to a press release. The aim is to inform people about the upcoming siren test with a bright appearance and a target group-appropriate approach. The test is carried out annually by the Federal Office for Civil Protection (FOCP) on the first Wednesday in February.
Responsible at the Federal Office for Civil Protection FOCP:
Responsible at the Federal Office for Civil Protection FOCP:
Dr. Kurt Münger (Head of Strategy / Communication). Responsible at STPAG: Matthias Lanz (Creative Director) and Peter Brunner (Graphics).
