Market research SBB, Exelcat and Swissfruit placed the most popular advertisements in the Swiss print media last year. 
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index is a module of the Market Radar and measures the popularity of advertisements. The three subjects that performed best in the entire sample, i.e. in all four target groups, are shown under the title "Top Three". (ww)The Advertising Index for print advertising provides binding performance data on advertising as a whole year after year. The 500 interviewees per survey wave are psychographically calibrated. Their value orientations range from north (progressive) to south (conservative) and from west (outward-looking, materialistic) to east (inward-looking, idealistic). This shows time and time again that the different target groups are addressed very differently by the advertising campaigns. Further information on the Advertising Index and the Market Radar can be obtained from Demoscope by calling 041 375 40 00 or via www.demoscope.ch, which provides planning support with the Advertising Index, the Market Radar and the Print Advertising Monitor (PAM)
Publimedia. (ww)

 
Market research Four times a year, the Advertising Index reveals which advertisements are particularly popular with the public. The results for the 4th quarter of 2007. 
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index is a module of the Market Radar and measures the popularity of advertisements. The three subjects that performed best in the entire sample, i.e. in all four target groups, are shown under the title "Top Three". (ww) 

 
 
 
 
 
 
 
 
 
 
 
The Advertising Index for print advertising provides binding performance data on advertising as a whole year after year. The 500 interviewees per survey wave are psychographically calibrated. Their value orientations range from north (progressive) to south (conservative) and from west (outward-looking, materialistic) to east (inward-looking, idealistic). This shows time and time again that the different target groups are addressed very differently by the advertising campaigns. For further information on the Advertising Index and the Market Radar, please contact Demoscope on 041 375 40 00 or via www.demoscope.ch. Publimedia provides planning support with the Advertising Index, the Market Radar and the Print Advertising Monitor (PAM). (ww)?
 
 
 

 
Market research Swissfruit, Appenzeller Käse and Bio Suisse placed the most popular advertisements in the Swiss media in the third quarter of this year. 
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best in the entire sample, i.e. in all four target groups, are shown under the title "Top Three". (ww)The Advertising Index for print advertising provides binding performance data on advertising as a whole year after year. The 500 interviewees per survey wave are psychographically calibrated. Their value orientations range from north (progressive) to south (conservative) and from west (outward-looking, materialistic) to east (inward-looking, idealistic). This shows time and time again that the different target groups are addressed very differently by the advertising campaigns. Further information on the Advertising Index and the Market Radar can be obtained from Demoscope by calling 041 375 40 00 or via www.demoscope.ch, which provides planning support with the Advertising Index, the Market Radar and the Print Advertising Monitor (PAM)
Publimedia. (ww)

Market research Interio, Greece and Unilever placed the most popular advertisements in the Swiss media in the second quarter of this year. 
 
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best among the entire sample, i.e. all four target groups, are shown under the title "Top Three".The Advertising Index for print advertising provides binding performance data on advertising as a whole year after year.
The 750 interviewees per survey wave are psychographically calibrated. Their value orientations range from north (progressive) to south (conservative) and from west (outward-looking, materialistic) to east (inward-looking, idealistic). This shows time and again that the different target groups are addressed very differently by the advertising campaigns. Further information on the Advertising Index and the Market Radar can be obtained from Demoscope by calling 041 375 40 00 or via www.demoscope.ch, planning support with the Advertising Index, the Market Radar and with the Print Advertising Monitor (PAM) provided by Publimedia. (ww)

Market research The brands Calida, Kuoni and Whiskas placed the most popular advertisements in the Swiss media in 2006. In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The three subjects that performed best among the entire sample, i.e. among all four target groups, are shown under the title "Top Three". 
The Advertising Index for print advertising provides binding performance data on advertising as a whole year after year. The 750 interviewees per survey wave are psychographically calibrated. Their value orientations range from north (progressive) to south (conservative) and from west (outward-looking, materialistic) to east (inward-looking, idealistic). This shows time and time again that the different target groups are addressed very differently by the advertising campaigns. For further information on the Advertising Index and the Market Radar, please contact Demoscope on 041 375 40 00 or visit www.demoscope.ch. Publimedia provides planning support with the Advertising Index, the Market Radar and the Print Advertising Monitor (PAM).
 

Market Research Emmi, the Thai Tourism Board and Suva placed the most popular ads in the Swiss media in the first quarter of this year.Best of NorthwestAffinity of ads among supporters in "Yuppieland"
Gold (131) Giorgio Armani Black code
Gold (131) Radio Switzerland V10K - the hardest
Bronze (129) Keramik Laufen AG Wellness, but completely private (Wingeier, Jacques & Picker)
In cooperation with the market research institute Demoscope, Publimedia presents the readers of Werbewoche with an excerpt of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. In the boxes on the left and right are ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best across the entire sample, i.e., all four target groups combined, are shown under the heading "Top Three." (ww)

Market Research Emmi, the Thai Tourism Board and Suva placed the most popular ads in the Swiss media in the first quarter of this year.Best of SoutheastAffinity of ads among supporters in the "Christian camp"
Gold (162) Padma Padma 28 - Protection program (fishermen's advertising)
Silver (160) Eschenmoser 10% Discount on everything (Wirz)
Bronze (155) Tentan Leucen - red cap
In cooperation with the market research institute Demoscope, Publimedia presents the readers of Werbewoche with an excerpt of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. In the boxes on the left and right are ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best across the entire sample, i.e., all four target groups combined, are shown under the heading "Top Three." (ww)

Market research Heinz Ketchup, Mövenpick and Österreich Werbung placed the most popular ads in the Swiss media in 2004.Best of NorthwestAffinity of ads among supporters in "Yuppieland"
Gold (174)
Spanish Tourist Office
Spain shapes you
(Media Planning Group, Madrid/Zurich)
Silver (172) Jean Paul Gaultier
Le Male
Bronze (170) Startklar Reisen AG
Compare exactly ...
(Grafo-Litho GmbH, D-Fellheim)
In cooperation with the market research institute Demoscope, Publimedia presents the readers of Werbewoche with an excerpt of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. In the boxes on the left and right are ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best across the entire sample, i.e., all four target groups combined, are shown under the heading "Top Three." (ww)

Market research Heinz Ketchup, Mövenpick and Österreich Werbung placed the most popular ads in the Swiss media in 2004.Best of SouthwestAffinity of ads among supporters in the "bourgeois corner"
Gold (178) VW Golf
Made in Switzerland
(Lowe AG)
Silver (173) Savings
Superhits (W&E advertising agency, A-Dornbirn)
Bronze (172)Mc Donald's
Swimmer Nicole Zahnd
(Heye, Zurich)
In cooperation with the market research institute Demoscope, Publimedia presents the readers of Werbewoche with an excerpt of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. In the boxes on the left and right are ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best across the entire sample, i.e., all four target groups combined, are shown under the heading "Top Three." (ww)

Market Research Austria, Nivea and Migros placed the most popular ads in the Swiss media in the fourth quarter of last year.Best of NorthwestAffinity of ads among supporters in "Yuppieland"
Gold (143) GE Capital Bank Procredit - the account with credit limit (AY&R)
Gold (143) Seat Leon Cupra R The Beauty and the Car (Moritzi Advertising, Baden)
Bronze (140) Thierry Mugler B Men
In cooperation with the market research institute Demoscope, Publimedia presents the readers of Werbewoche with an excerpt of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. In the boxes on the left and right are ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best across the entire sample, i.e., all four target groups combined, are shown under the heading "Top Three." (ww)

Market Research Austria, Nivea and Migros placed the most popular ads in the Swiss media in the fourth quarter of last year.Best of NortheastAffinity of ads among supporters in the "alternative culture".
Gold (121) WincareReliable health insurance coverage
(Saatchi & Saatchi Simko)
Silver (114) IG der Schweiz. Parquet Industry
Wood parquet - character you have or not (Bossard ASW, Lucerne)
Silver (114)Olympusu-mini Digital
(FCB)
In cooperation with the market research institute Demoscope, Publimedia presents the readers of Werbewoche with an excerpt of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. In the boxes on the left and right are ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best across the entire sample, i.e., all four target groups combined, are shown under the heading "Top Three." (ww)

Market research Heinz-Ketchup, Mövenpick and Triumph were the most popular advertisements in the Swiss media in the third quarter of this year. In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best with the entire sample, i.e. with all four target groups in total, are shown under the title "Top Three". (ww)
Best of NorthwestAffinity of the ads with the supporters in "Yuppieland"
Gold (170) Startklar Reisen AGCompare us exactly ...
(Grafo-Litho GmbH, D-Fellheim)
Silver (146) Eichhof
Lemon (Masciadri)
Bronze (143) Natuzzi (Switzerland) AG
English word/model EGO (J. Walter Thompson, Milan, and JWT+H+F, Zurich)

Market research Heinz-Ketchup, Mövenpick and Triumph were the most popular advertisements in the Swiss media in the third quarter of this year. In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best with the entire sample, i.e. with all four target groups in total, are shown under the title "Top Three". (ww)
Best of SouthwestAffinity of the ads among supporters in the "bourgeois corner"
Gold (178) VW GolfMade in Switzerland (Lowe AG)
Silver (172) McDonald's
Swimmer Nicole Zahnd (Heye, Zurich)
Bronze (158) Migros
Paella from Vite Fait (Exxtra Communication)

Market research Coop, Globus and Helvetia Patria placed the most popular ads in the Swiss media in the second quarter of this year.Best of NorthwestAffinity of ads among supporters in "Yuppieland"
Gold (173)
Spanish Tourist Board Spain shapes you (Media Planning Group Madrid/Zurich)
Silver (168) Swisscom Mobile 168 hours per week (Jung von Matt/Limmat)
Bronze (156) Balance sheet Mission impossible (Publicis)
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best among the entire sample, i.e. all four target groups, are shown under the title "Top Three".

(ww)

Market research Coop, Globus and Helvetia Patria placed the most popular advertisements in the Swiss media in the second quarter of this year.
Best of SouthwestAffinity of the ads among supporters in the "bourgeois corner"
Gold (167) Emmi Caffè latte (Schmid Riedmann & Partner)
Silver (161)McDonald's The New Happy Meal (Heye, Zurich)
Bronze (156) Raiffeisen Member Plus (Pucci Sulzer)
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best among the entire sample, i.e. all four target groups, are shown under the title "Top Three".

(ww)

Market research Ovomaltine, Daimler Chrysler and McCormick placed the most popular ads in the Swiss media in the first quarter of this year.Best of NorthwestAffinity of ads among supporters in "Yuppieland"
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best with the entire sample, i.e. with all four target groups in total, are shown under the title "Top Three". (ww)

Market research Ovomaltine, Daimler Chrysler and McCormick placed the most popular ads in the Swiss media in the first quarter of this year.Best of SoutheastAffinity of ads among supporters in the "Christian camp"
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best with the entire sample, i.e. with all four target groups in total, are shown under the title "Top Three". (ww)

Market research Manta Reisen, Mövenpick and Calida placed the most popular ads in the Swiss media in the fourth quarter of last year.Best of NorthwestAffinity of ads among supporters in "Yuppieland" Gold (152) Rivella raw materials (Lowe)
Silver (132) Calida AG Just feel
Bronze (130) Dolce & Gabbana Four men
In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index is a module of the

Market Radar and measures the popularity of ads. The boxes on the left and right contain the ads that achieved the greatest acceptance in the relevant psychographic target group. The three subjects that performed best with the entire sample, i.e. with all four target groups in total, are listed under the title "Top Three". (ww)

Market research The Swiss Council for Fire Prevention, Swiss milk producers and Credit Suisse placed the most popular advertisements in the Swiss media in the third quarter. In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see above) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best among the entire sample, i.e. all four target groups as a whole, are shown under the title "Top Three".Best of NorthwestAffinity of ads among supporters in "Yuppieland"
Gold (149) MaseratiSpyder (Art & Work, Germany)
Silver (143) H&M Sale
Bronze (140) Passoa/Dettling & Marmott Passion Drink (Scarlett, Paris)
(ww)

Market research The Swiss Council for Fire Prevention, Swiss milk producers and Credit Suisse placed the most popular advertisements in the Swiss media in the third quarter. In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see above) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best among the entire sample, i.e. among all four target groups as a whole, are shown under the title "Top Three".Best of NortheastAffinity of ads among supporters in "alternative culture"
Gold (131) Du Zwinglis Zürich (Wirz) Silver (123) Fujifilm Perfekt abgehoben (The Agency)
Bronze (114) Feldschlösschen Tour de Suisse (Spillmann Felser Leo Burnett)
(ww)

In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best for the entire sample, i.e. for all four target groups as a whole, are shown under the title "Top Three". Best of NorthwestAffinity of the ads among supporters in "Yuppieland"
Gold (146) Arkina Beauty (Advico Young & Rubicam)
Silver (144) Jean Paul Gaultier Fragile/Classique
Bronze (133) Nissan New Micra (TBWA/Switzerland)
(ww)

In collaboration with the market research institute Demoscope, Publimedia presents readers of Werbewoche with an extract of the results from the Advertising Index (AX-Print) five times a year. This index (see below) is a module of the Market Radar and measures the popularity of advertisements. The boxes on the left and right show the ads that were most popular with the relevant psychographic target group. The three subjects that performed best among the entire sample, i.e. all four target groups, are shown under the title "Top Three". Best of SoutheastAffinity of the ads among supporters in the "Christian camp"
Gold (160) Migros Electronic 3 years (MGB/Pucci, Sulzer)
Silver (141) Logitech Wireless Freedom
Bronze (126) Wander AG Gerlinéa - Oriental rice dish (Advico Young & Rubicam)
(ww)