Always fresh and crisp

 
Snacks Advico Young & Rubicam celebrates 50 years of potato chips with anniversary ads for Zweifel. 
Zweifel has been doing everything it can for the best potato chips for 50 years. And is loved by the whole of Switzerland for it. In the anniversary campaign designed by Advico Young & Rubicam, you can now find out why Zweifel potato chips simply taste that little bit better. The four print subjects from the CD/AD Christian Bobs team are dedicated to typical Zweifel benefits such as the selection of ingredients, the fresh service and the constant search for new recipes. These currently include the anniversary potato chips in two surprising flavors. The subjects and POS applications are already in use.
Pioneering spiritIt was 1950 in Katzenrüti near Rümlang when Hans Meier, a cousin of Heinrich Zweifel senior, started producing potato potato chips by hand. Seven years later, the Zweifel company took over the small business. The chips became increasingly popular. In 1960, a production plant imported from the USA was put into operation and capacities were continuously expanded. Today, around 400 employees work for Zweifel. The fresh chips are produced using state-of-the-art and environmentally friendly technology at all levels. Today, the production plant is located in Spreitenbach. The company is still owned by the Zweifel family.
Zweifel offers the "freshness guarantee" as a unique quality criterion. A freshness service is on the road every day, delivering to the sales outlets, checking the supply and replacing products free of charge. This allows Zweifel to produce its potato chips without preservatives.
Andreas Panzeri