Sunrise seems to be behind "Free Internet"
The so-called «Free Internet» advocacy group is causing a stir among bloggers. The group says on its website, Freeinternet.ch, that it wants to advocate for free Internet access. To give this demand more visibility, the group plans to stage a streaking protest in Zurich, for example. However, the blogosphere is now speculating that this could be a viral campaign by a company. The bloggers suspect Sunrise.
The alleged interest group "Free Internet" is causing a stir among bloggers. The group wants to campaign for free Internet access, it writes on its website. Every Swiss person spends 600 francs a year on an Internet connection, which is too much. The group wants to emphasize this demand, for example, with a speeding campaign in Zurich's Niederdorf district, which is said to have taken place last Saturday (). However, the blogger is now speculating that it could be a viral campaign by a company. The bloggers suspect Sunrise. Incidentally, the first hint that it could be the telecoms company was given by Klartext editor-in-chief Nick Lüthi. When asked by Werbewoche, Sunrise spokesman Konrad Stokar said that he "couldn't say anything" about the whole matter. When asked explicitly whether Sunrise could deny that it had anything to do with "Free Internet", the answer was the same: "We can't say anything about it". The Swiss Metablog received similar information. The fact that Sunrise neither denies nor confirms this naturally fuels speculation in the blogosphere.
An inquiry by Werbewoche to "Free Internet" remained unanswered for the time being.
It has since been established by bloggers that the website used to belong to Sunrise and is now run by an employee of the advertising agency Futurecom. The matter therefore appears to be clear.
This may not please everyone. A mail from "Free Internet" to various bloggers sees the
Swiss Metablog as "spam" and therefore unfair competition. The verdict on this is devastating: "And don't give me 'guerrilla' or 'viral' or even 'social' marketing. No, dear people, this is neither guerrilla nor viral and certainly not social marketing, but quite simply spam. Lies and fraud." And the Sauglattismus blogger poses the following question in a comment on the Metablog: "But don't these advertisers realize that consumers don't like being taken for a ride?".
An inquiry by Werbewoche to "Free Internet" remained unanswered for the time being.
It has since been established by bloggers that the website used to belong to Sunrise and is now run by an employee of the advertising agency Futurecom. The matter therefore appears to be clear.
This may not please everyone. A mail from "Free Internet" to various bloggers sees the
Swiss Metablog as "spam" and therefore unfair competition. The verdict on this is devastating: "And don't give me 'guerrilla' or 'viral' or even 'social' marketing. No, dear people, this is neither guerrilla nor viral and certainly not social marketing, but quite simply spam. Lies and fraud." And the Sauglattismus blogger poses the following question in a comment on the Metablog: "But don't these advertisers realize that consumers don't like being taken for a ride?".
