The New LGK praises the potato

Millions of people around the world eat potatoes. Reason enough for the UN to declare 2008 the International Year of the Potato. In Switzerland, the Swiss potato industry association Swisspatat is drawing attention to this with the support of the advertising agency Neue LGK, thus continuing its umbrella campaign for potatoes, which has been running since 2002. As before, the images refer to the extensive collection of recipes on the Swisspatat website Kartoffel.ch. However, they now do so seasonally: the target group is encouraged to try a potato dish on certain occasions. The "Valentine's Day" theme is currently in use. Further posters will follow for Easter, August 1st and Christmas. The campaign can be seen around these dates in all major Swiss cities and is supported by a website specially tailored to the potato year, banners and an industry brochure.
Responsible at Swisspatat:
Ernst König, Managing Director. Responsible at Neue LGK: André Benker (CD), Andreas Szentkuti (text), Reto Schild, Sam Diehl (art direction), Silvano Spezia, Claudia Chryselius (consulting).