Sandoz nominated for Marketing Award 2008

 The Swiss generics provider Sandoz and the agency responsible for its communication, Werbeanstalt Schweiz, are delighted with the successful relaunch of the brand. Sandoz is the No. 2 in the Swiss generics business and grew by 8.9 percent last year. The company, which is based in Cham near Zug, has been working with the Zurich-based advertising agency on all communication matters since 2006. Sandoz has not only succeeded in positioning itself as a generics provider and increasing its profile accordingly, but has also managed to build up trust among healthcare professionals and consumers, the advertising agency announced in a press release on Monday, proudly pointing out that Sandoz has just been nominated for the 2008 Marketing Trophy. This most important marketing prize in Switzerland is awarded every year by Swiss Marketing (SMC). The winners of the four categories will be announced at the Swiss Marketing Day on March 4, 2008 at the KKL Lucerne.