Emil should make Rivella palatable to the Germans

 An advertising campaign with the cabaret artist Emil Steinberger is to promote the Swiss drink Rivella in Germany. An advertising campaign featuring the cabaret artist Emil Steinberger is to promote the Swiss drink Rivella in Germany. Rivella Head of Communications Monika Christener told the NZZ am Sonntag that the drink is to be marketed more intensively in countries close to the border. The main target regions are Baden-Württemberg and southern Bavaria, where the company has been working on building up the market since 2003. Apparently, Rivella now wants to appear there on a larger scale, writes the NZZ am Sonntag. Christener confirms the intentions to launch a campaign with Emil Steinberger, who is very well known in Germany. However, she did not want to disclose any details yet. The campaign is scheduled to start in mid-April. According to the newspaper report, Rivella intends to focus on the major cities of Stuttgart and Munich in southern Germany in future. The two metropolitan areas offer a corresponding population density, high purchasing power, modern stores and attractive marketing opportunities, said Christener. Rivella is also to be sold in German restaurants, after the drink had previously only been available in stores. According to NZZ am Sonntag, attempts to establish Rivella on the market in England and the USA have failed.