Pure chocolate feelings

 
Food In last year's TV commercial, the Lowe agency, part of the Draftfcb/Lowe Group, showed that Cailler chocolate is more than just the finest chocolate treat. The secret of Cailler lies not only in the choice of the finest ingredients such as cocoa, milk or vanilla, but also in emotions such as love, tenderness or joy. With the help of Lowe, Cailler has found its way back into the hearts of consumers. In a recent survey conducted by Kassensturz, Cailler milk was voted the most popular milk chocolate in Switzerland. After the TV campaign successfully anchored Cailler's specialty in the minds of the target group, the current poster campaign goes one step further. In collaboration with Lowe Paris, the Zurich-based advertisers have used the new Cailler claim "Pur Chocolat. Pure Emotion" with strong and highly emotional images. Added to this is the clever placement of the message on the chocolate, which seems to have been produced just for this one moment.