Do good and promote it!

 
Environment SFLB shows with clear messages where Migros has massively reduced its CO2 emissions. 
The topic of climate protection is becoming more present in the media every day. Migros has not just recognized the problem now. Years ago, the major distributor took measures in its industrial operations and stores to conserve scarce energy resources and reduce CO2 emissions: by using waste heat, optimizing building shells, shifting transport to rail or converting to more climate-friendly energy sources. The result: since 1990, Migros has saved a total of more than 800,000 tons of CO2 - that's about as much as 300,000 single-family homes of modern construction emit in a year. Migros can therefore offer concrete results in terms of CO2 reduction. In its current climate campaign, it is therefore dispensing with the typical admonishing fingers and empty phrases of this advertising category and is also not drawing attention to the dangers of climate change - every child knows these by now. Instead, Migros shows in concrete terms what it has achieved in terms of CO2 emissions.
Spillmann Felser Leo Burnett has chosen a symbol that is frequently used in the retail sector to show the reduction in CO2 emissions in a simple and striking way: the savings flash. For once, however, it is not about reducing the price, but about reducing CO2 emissions.
Flashes with real examplesThis reduction flash is shown together with a Migros product that is representative of the reduction in CO2 emissions - for example in one of Migros' industrial operations. Herbert Bolliger, Chairman of the Executive Board: "We want to show that Migros is not only committed to affordable quality products, but also to environmental and climate protection."
The campaign starts with ten full-page and double-page advertisements in the press. The topic is also present in the current Migros magazine: a campaign motif adorns the front page and Herbert Bolliger writes an editorial on Migros' commitment to the climate. The Migros magazine also included a large "Climate Extra".
Banners on popular websites also draw attention to CO2 reduction - linked to
where you can find out more about Migros and its commitment to the climate. 
Andreas Panzeri