New ideas sought

 
Design Pro Carton is launching a design competition for new packaging and cartonboard applications. 
In a cycle of two years, Pro Carton Switzerland organizes a design competition for new packaging and carton applications. The competition, which is organized jointly with the sda swiss design association and is endowed with 7,000 Swiss francs, is aimed at design students. Pro Carton wants to open itself up to new ideas in the processing of cartonboard. Although the areas of application for cardboard are many and varied, young design students in particular are constantly coming up with new ideas that have not been thought of before and that are also exciting to implement. Thus, the designs submitted to the jury for evaluation about a year and a half ago were particularly convincing because of their novelty and creativity.Public presentationDesign students wishing to enter the competition must submit their projects by April 18, 2008. The jury, consisting of Prof. Gregor Naef, Jury Chairman, Lecturer FHNW and President sda swiss design association, Remo Biedermann, Head of Packaging Swatch SA, Judith Imhof, Head of Packaging Design Coop, Bruno Schmid, Partner MetaDesign as well as Jürg Schneller, Chairman Pro Carton Switzerland, will make their evaluation on May 21, 2008. The official announcement of the winners will take place on September 26, 2008 at the Gewerbemuseum in Winterthur. The museum, which specializes in design, will also open the month-long exhibition at the same time as the awards event, in which the participants' design proposals will be presented to the public. This will give the prototypes an excellent place to present themselves and show the public how creative cardboard can be.
 
Sabine Flaxman