Euro RSCG brought pin art poster to Muba

The Zurich agency Euro RSCG was inspired by the "Pin-Art" game and used it to design an interactive poster for the mattress manufacturer Riposa. "Pin-Art" is studded with hundreds of metal pins, which can be used to depict the contours of hands, objects or faces. Euro RSCG adopted this idea for Riposa in order to dramatize the effect of the back mattresses. The result is a mega pin art poster measuring 1.20 m x 2.00 m. According to the agency, this makes it one of the largest of its kind in the world. The poster was on display at this year's Muba. Countless onlookers pressed their backs against the more than 2,000 aluminum rods and then looked at the result: their back contours had been transferred 1:1 to the pin art poster. Promoters handed out flyers with product information on the unique Riposa back mattresses to raise awareness of this topic among trade fair visitors.

Responsible at Riposa:
Walter Schnellmann (founder and co-owner), Iva Schnellmann Head of Marketing. Responsible at Euro RSCG Zurich: Axel Eckstein (creation), Alexander Fuerer (text), Isabelle Buehler (graphics), Andreas Sedmak, Sarah Gianesi (consulting), Frank Bodin (overall responsibility).