Last but not least: Kassensturz viewers are offended instead of shocked

Although the report aired nearly a week ago, it’s still stirring up controversy. We’re talking about the «Kassensturz» segment titled “Commercials: Deception with Fake Customers.”.

 Although the report aired nearly a week ago, it’s still stirring up controversy. We’re talking about the «Kassensturz» segment titled “Commercials: Deception with Fake Customers”—which ruthlessly exposed the fact that commercials are increasingly featuring customers who appear to be real but are, in reality, merely actors.  What a scam—who would have thought! And viewers are reacting on the “Kassensturz” forum exactly as one would expect from more or less intelligent people: Instead of expressing shock at this scandalous revelation, they feel insulted and taken for fools.  Maybe the segment did open the eyes of one or two viewers after all and shatter their illusion of an authentic advertising world… who knows. It’s kind of funny how naive *Kassensturz* thinks its viewers are. What’s not funny at all, however, is the Cancer League ad featuring Reto, the terminally ill boy—that ad was the focus of the segment. Kassensturz wanted to know how Reto was doing and found out that Reto isn’t actually named Reto, but Adrian. Hard to believe! And surprise, surprise: Adrian is in perfect health…

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