Metzgerlehner beats the drum for the fruit association

 
The Metzgerlehner agency has been commissioned by the Swiss Fruit Association (SOV) to show that local fruit is one of the healthiest snacks around. To this end, the Erlenbach-based agency is using rail posters in the S-Bahn and intercity trains as well as advertising screens at points of sale and various occasional advertisements. At the same time, Swiss SMEs will receive a tasty apple mailing that draws attention to the SOV's new fruit subscription, according to the agency's press release. The fresh apples for the mailing come from farms all over Switzerland. Responsible at the Swiss Fruit Association:
Bernadette Galliker. Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (CD), Patrick Meyer (text/concept), Marco Hert and Christoph Schiess (AD), Giovanni Bucca (production), Silvan Metzger and Silvan Hafner (consulting); photography: Jonathan Heyer.