OMD Fuse makes Infiniti scream quietly

 The Japanese luxury brand Infiniti attracted attention at the Geneva Motor Show with a special whispering tactic. Attractive ambassadors from the company, which is part of Nissan Motors, whispered confidential messages into the ears of elegant and discerning visitors - the potential target audience - around the stand. "Infiniti is coming to Europe" or "Would you like to know the way to Infiniti, the new luxury brand?". According to a press release, this strategy enabled Infiniti to successfully assert itself against the deafening brand noise of the competition and steal the show in Geneva. The campaign, which was implemented for Infiniti at the Geneva Motor Show by the agency OMD Fuse, had the motto "Scream softly".