JWT+H+F wakes up on the radio for Supradyn

 Following the "Big Bed" TV commercial for Supradyn, Bayer Switzerland commissioned the Zurich agency JWT+H+F to develop a radio commercial on the same theme. The TV commercial implements the claim "Supradyn helps to recharge your batteries in case of vitamin deficiency" by showing an exhausted woman in a bed that is far too big. The radio commercial now uses an acoustic gag. The speaker is slowly but surely running out of juice. The solution: Fortunately there is Supradyn, which recharges her batteries. Responsible at Bayer: Kerstin Heini (Brand Manager). Responsible at JWT+H+F: Mike Krüll (Creative Direction / Text), Petra Nigg (Consulting), JingleJungle (Sound Recording, Technology).