Publicis behind YouTube clip on Cézanne painting
Following the robbery at the Bührle Collection, in which thieves made off with, among other things, Cézanne’s «The Boy in the Red Vest,» a YouTube video featuring that very painting caused a sensation. The clip was produced by the Zurich-based agency Publicis. The police are now investigating whether the advertisers committed a criminal offense.
After the robbery at the Bührle Collection, in which thieves stole Cézanne's "The Boy with the Red Vest", among other things, a YouTube video featuring this very painting caused a sensation: in the clip, two masked men can be seen hanging the painting on the wall. As it turned out, the video was not a hot lead for the investigators, but a campaign by the Zurich agency Publicis. It advertises a business that sells art prints, as reported by 20 Minuten. In a second clip, several prints of famous paintings can be seen. The resolution: "Deceptively real. The art posters of the Art Poster Gallery". The two Publicis creatives Raphael Monsch and Res Matthys are behind the viral campaign. They were surprised by the response to the clip, they told Pendlerblatt. The police were less pleased about the whole story: when the video came to light, they had stated that they wanted to include it in the investigation. According to Stapo spokesman Marco Cortesi, they now need to check whether the advertisers have committed a criminal offense. "We only filmed a poster and posted it on the internet," Matthys replied to 20 Minuten.
