Big performance for Ausserrhoden

 
Location marketing The leitmotif of the current government program in Appenzell Ausserrhoden is also reflected in tax policy. With a cantonal profit tax rate of six percent, companies in Ausserrhoden have enjoyed the lowest tax rate in Switzerland and one of the lowest burdens in Europe since January 1, 2008. The favorable tax climate is also the subject of the new location campaign. The text subjects designed by Festland position Appenzell Ausserrhoden as a small location with great attractiveness for companies. The campaign media are various small advertisements and online advertising media in Swiss and German business and trade media. A mailing to opinion leaders is also used. The "small but" communication platform is based on the cantonal image introduced in 2006, which was also developed by Festland. It serves as a uniform framework for future location marketing messages. An initial measure was implemented in the area of residential location promotion with a mega poster at the Immo trade fair in 2008.