Update brings Volvo's "Flower Power" campaign online
In collaboration with SFLB, Update created a microsite as part of the communication strategy for Volvo’s new «Flower Power» campaign. You can also listen to a song by Chris von Rohr in his new role as a Volvo ambassador.
In collaboration with the advertising agency Spillmann/Felser/Leo Burnett, the Zurich-based internet and communications agency Update created a microsite to accompany Volvo's new "Flower Power" campaign. It features the rock song "Flower Power", written by Volvo ambassador Chris von Rohr and Volvo Marketing Director Georg Redlhammer, and interpreted by the newcomer band "Myron". According to a press release on Wednesday, the microsite is the third project that Update has realized for Volvo together with SFLB, following two banner campaigns in January and February:
Oliver Arnoczky (project management), Philipp Urlich (Flash programming). Responsible at SFLB: Aurelio Burgdorfer (AD), Cyrill Wirz (text), Audrey Isaak (consulting). Responsible at Volvo Automobile Switzerland: Peter Rask (CEO), Georg Redlhammer (Director Marketing and PR), Eveline Bauert (Communication Manager) and Sabrina Pizzolato (Offer Manager).
