SFLB reveals secrets of success for Herren Globus
Spillmann/Felser/Leo Burnett produced the Spring/Summer 2008 fashion catalog for Herren Globus. The result is a stylish booklet that, in keeping with the motto “Clothes make the man,” thematically links the fashion featured to professional success.
Spillmann/Felser/Leo Burnett has created the spring/summer 2008 fashion catalog for Herren Globus. In line with the motto "Clothes make the man", the agency has thematically linked the fashion on display with professional career success, thus highlighting the competitive advantage that a visit to Herren Globus should give men. Under the title "Maximal Principle", the 46-page brochure provides everyone with valuable tips for a stylish appearance as well as useful advice for professional and private life, according to the press release. These include clothing workshops, detailed style advice, special sizes and made-to-measure products. A double-page advertisement was placed in various Swiss print media to publicize the new catalog.
Responsible at Herren Globus: Urs Leuenberger (Company Manager) and Gabriele Beer (Marketing Manager). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD), Raul Serrat, Reto Clement (AD), Ricco Pachera (graphics), Martin Arnold (text), Pam Hügli and Marco Chini (consulting); Mathias Kessler (photographer), Werner Baumgartner (styling), Ringier PreMedia (pre-press).ad:
Catalog pages (front and four double pages):
