Publicis: Campaign realized for Villiger Premium
Missed the train, girlfriend’s gone, credit card blocked: There’s always a reason to celebrate. And the best way to do that is to smoke a Villiger Premium—the cigarillo for savoring special moments.
This is the message of the new Publicis campaign for Villiger Premium. The campaign will be used at many points of sale in Switzerland and other European countries this early summer, as the agency writes in a press release.
Responsible at Villiger Sons: Peter Witzke (CEO), Tina Nguyen (Brand Manager), Susanne Minder (Sponsoring, Events and Promotions). Responsible at Publicis: Peter Rettinghausen (CD), Lori Fischer (AD), Valentin Cheli (graphics), Albert Matzinger (copywriter), Isabelle Hettel (strategy), Margrit Weber (consulting), Deborah Herzig (art buying), Nathan Beck ( photos).
Responsible at Villiger Sons: Peter Witzke (CEO), Tina Nguyen (Brand Manager), Susanne Minder (Sponsoring, Events and Promotions). Responsible at Publicis: Peter Rettinghausen (CD), Lori Fischer (AD), Valentin Cheli (graphics), Albert Matzinger (copywriter), Isabelle Hettel (strategy), Margrit Weber (consulting), Deborah Herzig (art buying), Nathan Beck ( photos).
