Publicis moves closer to stars for SI with new subjects

The Publicis agency is realizing the second edition of the campaign for Schweizer Illustrierte. The three new subjects are also intended to focus on the proximity to the stars and provide insights into the stars from the worlds of culture, sport, politics, business and entertainment. For example, a famous national team player plays against his daughter on the Playstation at home and scores a goal. The "hottest" subject of the campaign not only shows the relaxing effect of a hamam on a diva, but also demonstrates how many people can fit into a steam bath. And finally, the viewer sees a star standing helplessly in front of her closet. A sharp piece of underwear hints at the VIP's "double life". The campaign has been running since March 25 and can be seen on posters and advertisements.
Responsible at Schweizer Illustrierte:
Urs Heller (Publishing Director), Dominic Geisseler (Editor-in-Chief), Franziska Schmid (Advertising Manager Ringier Magazines), Nicole Wesche (Product Manager). Responsible at Publicis: Florian Beck (CD), Thomas Berger (AD), Res Matthys, Nina-Britt Rauer (Text), Silvia Holend (Consulting), Christina Hengstmann (Art Buying). Responsible at OMD Media: Luise Diem (Managing Director OMD See). Photographer: Holger Pooten.