Sobered SoSo

 
Mach Basic II The Sunday edition of Südostschweiz is much more expensive than previously estimated When the Südostschweiz Media Group launched its seventh Sunday edition (SoSo) almost two years ago, it was still believed that the Sunday market would grow. With Mach Basic 2008-1, this dream has come to an end - all Sunday titles are losing reach. With one exception: SoSo has 83,000 readers for the first time - a respectable reach. Based on the 50,000 copies distributed (self-declaration), the SoSo now has 1.7 readers per copy (LpE). Nevertheless, the new figures are likely to sober people in Chur, as they previously assumed an estimated SoSo readership of 130,000 according to the rate documentation, which corresponds to a good 2.5 LpE. A proud figure, given that the weekday SO has a readership of 1.8 LpE. Publisher Hanspeter Lebrument regrets: At the time, on the advice of the Wemf, the aforementioned figure was assumed.
Either way, one problem remains: The 4c thousand-reader price, which is quoted at CHF 49.30, effectively comes to CHF 78.70 with the actual range. When asked, Lebrument left open the question of whether a rate reduction will now take place. What is clear, however, is that the distribution of SoSo is being accelerated. "Our goal is to reach the targeted 130,000 readers as quickly as possible," he says. SO subscribers who live outside the Sunday early delivery area will now also receive a Sunday edition. However, they will only receive the SoSo by post on Mondays.
Markus Knöpfli