Swissness goes eastwards 

 
Chipboards Stahel-partner has developed a new corporate design and campaign for Sorbes. 
For over four years, the Sorbes Group has been combining the best resources in Switzerland, Estonia and Ukraine to produce chipboards in a wide range of designs and finishes. Now the Zurich agency Stahelpartner has developed a new corporate design for the company. "The key challenge was to find an identity that would fit into a premium environment in terms of style, but at the same time not be too outlandish, as Sorbes' products are also affordable for a wide range of people," explains Irene Jost from Stahelpartner. The brand specialist managed the project and provided strategic and conceptual support. In terms of color, the new corporate design is characterized by a stylish orange. The color stands at the interface between the natural origin of wood-based materials and the design potential of modern coatings. The discreet plus sign signals "Swissness". In addition to quality in the broader sense, this also stands for a consistent design quality that is reduced to the essentials. A distinctive visual language for advertising has also been newly developed, which guarantees Sorbes an attractive appearance in the long term. The idea places the boards at the center of the campaign in the truest sense of the word. The boards are held by employees, customers and end users in an authentic environment from the point of origin to the area of use.
More insights can be gained from a virtual space that has already been set up, a joint Internet platform at www.sorbesgroup.com.
Andreas Panzeri