JWT+H+F positions the British Masters watches on film
The Zurich advertising agency JWT+H+F has created a corporate film for The British Masters, a British-Swiss watch manufacturer from La Chaux-de-Fonds.
Zurich-based advertising agency JWT+H+F has created a corporate film for The British Masters, a British-Swiss watch manufacturer based in La Chaux-de-Fonds. It consists of two parts: The first is very British, the second very Swiss. Firstly, the eccentric character of the British is examined and their historical relationship with Switzerland is shown. The second part presents Graham's latest models in a classic Swiss product aesthetic. The film will be used internally as well as for dealer and trade fair presentations in the future and is the responsibility of The British Masters:
Max Imgrüth (Delegate of the board of directors, marketing and sales). Responsible at JWT+H+F: Remy Fabrikant (Creative Direction), Magnus Sambo (Text), Cyprian Sutter (Consulting).
