"Too indecent": no EM streetcar from Tally-Weijl in Zurich

After weeks of deliberation, Zurich Public Transportation has rejected a request from the fashion company Tally Weijl for an advertising tram during the European Soccer Championship. The authorities consider the Playboy-style images featured on the tram to be «too indecent» and «sexist.».

 After weeks of discussions, Zurich's public transport authority (VBZ) has rejected a request from fashion company Tally Weijl for an advertising streetcar during the European Football Championship. In a report in the Sonntagszeitung newspaper, Renata Huber from the city's Department of Industrial Operations said that the streetcar would have been "too indecent". "We would not have been able to justify it." The vehicle would have featured a scantily clad model in Tally Weijl clothing, as well as silhouettes of female football fans who would have made unambiguous offers to footballers on speech bubbles: "Be my lover, Michael", or: "Marek, I want a child with you." "Clearly sexist", said Dore Heim, head of the Zurich Equal Opportunities Office, according to the Sonntagszeitung newspaper; the streetcar conveyed an "absolutely stereotypical gender image". In Basel, the same streetcar has already been running on lines 10 and 11 for two weeks.

More articles on the topic