Cardinal gives comfort to football fans
The Western Swiss beer brand Cardinal has come up with something very special for the soccer event of the year: With Cardinal’s help, soccer fans who weren’t able to get tickets for the European Championship will be able to bring the tournament home as a consolation prize.
The French-speaking Swiss beer brand Cardinal has come up with something very special for the football festival of the year: football fans who didn't get a ticket for the European Championships should be able to take the European Championships home with them as a consolation. At the center is the key visual with the campaign claim "The stadium is with you", which shows fans on a sofa. The main prize is an all-round service for five football parties. Cardinal will supply the winner with catering, fan chairs, fan shirts and fan scarves. The Zurich agency Startbahnwest is implementing the promotional measures for Cardinal, which include below-the-line, POS, packaging and Internet for the catering and retail sectors. The new media house mitLinks has graphically implemented and programmed the promotional website.
Responsible at Feldschlösschen:
Philipp Wetzel (Marketing Manager), Chantal Weibel (Senior Brand Manager), Jérôme Rueff (Brand Manager). Responsible at Startbahnwest: Hartmut Vetter (Strategic Planning), Zoe Maritz, Yves Burgener (Consulting), Rüdiger Flothmann (CD), Christine Manger (AD), Natasa Maricic (Text), Gesine Dittrich, Anita Lutz (Graphics). Responsible at mitLinks: Patrizia Lehmann (project management), Watezz Bleuer (design & flash programming), Pius Kraushaar (design & flash programming).
