Young & Rubicam banner to encourage the national team
The Euro fever cooled off noticeably last week: Our national team suffered a crushing defeat against Germany in Basel. But the Nati must not let that 0-4 loss to our big neighbor throw them off course
European Championship fever was noticeably dampened last week: our national team suffered a clear defeat against Germany in Basel. But the Nati must not let the 4-0 defeat against their big neighbors put them off. To remind Köbi Kuhn's men of this, the agency Advico Young & Rubicam has now launched the Kopf-hoch-nati.ch campaign. Everyone can leave an encouraging message for our national team on a virtual banner. "S'chunnt scho guet, Köbi", "Zeigt's Europa jetzt", "Lichtsteiner, du Lichtgestalt!!!" or "Toi, toi, toi", for example, are already on the banner. The aim is to grow the ribbon into the longest banner in the world and finally hand it over to the players in physical form at the start of the European Championship.
