MS Mail Service brings the Euro 08 agenda to your cell phone

 The direct marketing company MS Mail Service launches the cell phone agenda for Euro 08, enabling everyone to keep track of the football tournament. Whether the opening game is in Basel or Vienna, whether Switzerland could also play against Germany at the European Championships and when which game is taking place can all be answered with a glance at the cell phone. If you want to type through all the matches, you can see the possible constellations for the main round right through to the final. During the European Championship, users can update the table with the actual results. If you want to receive the cell phone agenda, send an SMS with "msagenda 08" to the number 977. The service is free of charge, but is only supported by newer cell phone models. According to Milo Stössel from MS Mail Service, his company is launching the tool as an unusual promotional gift. MS Mail Service also offers companies that want to offer the agenda in their own branding the option of personalizing the tool.