SFLB: Talented soccer players show off in Migros underwear
After the singles and the candidates for the National Council, footballers are now letting their clothes down for Migros. The posters, again realized by Spillmann/Felser/Leo Burnett, are intended to showcase previously undiscovered talents from Monday. In this way, the orange wholesaler wants to fuel football fever.
After singles and National Council candidates, footballers are now stripping off for Migros. The orange supermarket chain's previous underwear campaigns have caused quite a stir. Migros deliberately wants to advertise with "completely normal people". This spring, it is now helping to fuel football fever and is having the latest underwear collection presented by footballers on Monday. The posters, again realized by Spillmann/Felser/Leo Burnett, are intended to bring previously undiscovered talents such as Sandra from SC YF Juventus, Larissa from Zurich United or Christophe from FC Bex to the fore. You can find out more about the players' dreams, role models and tips for the European Championship final at Migrosmodels.ch. The new models are also presented on the Migros fan platform M08.ch.
Maya, striker, Alternative League Zurich:
Maya, striker, Alternative League Zurich:
Christophe, FC Bex / Adrian, FC Wettswil-Bonstetten / Joël, FC Bex / Timo, FC Überstorf:
Sandra, striker, YF Juventus:
Sarah, defender, Fanshawe Falcons Women's Soccer Team:
Responsible at Migros:
Corinne Freymond (Project Manager Communication SM/VM), Nadia Smaldore (Junior Project Manager Communication SM/VM), Daniela Suter (Head of Category Management Clothing), Beatrix Kessler (Category Management Women's Underwear), Petra Renggli (Category Management Men's Underwear). Responsible at Spillmann/Felser/Leo Burnett: Katja Puccio (AD), Peter Brönnimann (Text), Martin Spillmann, Peter Brönnimann (CD), Rebecca Krausse, Martina Schörghofer (Consulting), Susanne Meures (Art Buying). Photos: Diego Alborghetti; Website: Nemos.
