CRK, Hutter-Consult & The House together for EIT.Swiss
The House is now responsible for the media account for EIT.Swiss’s branding campaign. CRK, which has been leading strategy, creative, and communications since 2021, is now also providing full-service support in media, social media, and search, together with Hutter-Consult and The House.
After winning the mandate, The House will be responsible for media strategy, channel planning, buying, and the operation and optimization of campaigns in digital and analog media. Hutter-Consult is the third MYTY Switzerland agency to take over campaign tasks in social networks and search.
The main focus is on the image campaign, which is experienced via the primary channels TV, online, social media and search, as well as posters and with internal communication tools as tactical reinforcement and association communication. CRK's image campaign has been running since 2021. The mandate and the specific measures, in particular the current image campaign, are designed for three years until 2023.
Responsible at EIT.Swiss: Laura Kopp, Public Relations Manager. Responsible agencies: CRK - Strategy/Creation and Communication, The House - Media, Hutter-Consult - Social-Media & Search
About The HouseAs a modern boutique communications agency, The House develops creative communication experiences for medium-sized Swiss companies and brings them to life in a media-rich and effective way through the integrated and data-based orchestration of strategy, creation, technology and media along the customer journey.
About MYTY Group: MYTY Group AG currently unites eight agencies with more than 400 employees at 15 locations in Switzerland and Germany. It offers its national and international clients networked expertise in marketing, creation, public relations, campaigning, activation, eCommerce, Web3 and business model innovation, helping them to communicate effectively in the digital era. Together, the group develops solutions for all target groups and across all channels. The common mission is always to meet technical requirements as well as the changing zeitgeist in order to develop the best possible solutions for customers and users. With this holistic approach, MYTY aims to become one of the leading agency groups in Europe.
