Walker: Böögg made it rain sausages

Double pressure around the Zurich Böögg at this year's Sechseläuten. Not only was the whole of Switzerland waiting for the shortest possible time until the explosion so that we could enjoy the best possible summer in 2008. However, they had to be patient until the last firecracker on the Böögg, which had been burned down to the stick, finally exploded. There was also a lot of excitement behind the scenes. Pius Walker and his client Maxiprint were just as eagerly awaiting the bang as the starting signal for another super-fast advertising campaign. "Maxiprint.ch: No one prints faster" is the well-known claim from previous campaigns. Now the promise has been kept once again. A few seconds after the Böögg lost its head, over 10,000 flyers rained down on the audience at Zurich's Bellevue in addition to the real rain.

In addition to the exact time of the explosion "18:26", the scraps of paper also bore the appropriate weather forecast
"Schmuddelsommer" was printed for the expected summer. On the back of the flyer, spectators discovered a voucher for a Sechseläuten bratwurst in the "Vorderer Sternen".
The guerrilla action was made possible thanks to an organized exercise with over 15 helpers at what was no longer the "smallest advertising agency in the world". In the print shop, over 100 people worked on more than a dozen printers...
But let's not go there. Of course, the flyers were not printed in real time. Walker had the relevant flyers pre-printed for every minute from 18.01 to 18.35 - in a print run depending on the probability of the explosion. The advertising flyers were then shot over the heads of the astonished crowd with a special cannon quite close to the Publicis agency - where, piquantly, the traditional advertising aperitif was held. The other logistical infrastructure for the campaign was hidden in a small house, which had "Vorderer Sternen" written on it for camouflage purposes and was later converted with a large "Maxiprint" sheet for further information about the guerrilla campaign and the large bratwurst distribution.
This was also a great success under the spontaneously created new slogan: "No one crushed them faster."
Andreas Panzeri