A Swiss man becomes Vice President of the IAA
At the World Congress of the International Advertising Association (IAA), which was recently held in Washington, D.C., Pascal Staub, a Swiss national, was elected to the Executive Board as vice president.
At the International Advertising Association (IAA) World Congress, which recently took place in Washington D.C., Pascal Staub, a Swiss national, was elected to the board as Vice President. He is responsible for the "Young Professionals" department and thus for around 750 young managers in the industry worldwide. Staub is CEO of M.A.D. Brand Care, an advertising agency in Basel specializing in brand management for SMEs. The IAA is the world's largest and most important association in the marketing and communications industry with around 4,000 members in 76 countries. Indra Abidin from Indonesia was elected as the new global president. In Switzerland, the IAA has around 230 members from business, media and advertising under section president Urs Beer. The 41st World Congress of the IAA took place in the US capital from April 7 to 9, 2008 under the title "What's coming next?".
