Apples from AA
Flights to New York are particularly cheap right now. To promote its current special fares, American Airlines is using a guerrilla marketing tactic.
Airlines flights to New York are particularly cheap at the moment. To communicate the current special fares, American Airlines is resorting to guerrilla tactics. Early in the morning, the largest US airline distributed apples in Zurich with the following message carved into them: "www.americanairlines.ch - The easiest way to the Big Apple". American Airlines flies non-stop from Zurich to the Big Apple every day, so the journey to New York couldn't be easier. The company may also have done something to combat its poor image with this campaign. In recent days, the airline has made negative headlines because hundreds of flights were canceled.
