AP celebrates 30th anniversary with Laurastar
In the spring of 2010, Laurastar is offering a 30-month warranty on select models. The promotional concept, created by Amrein-Pieren AP, is part of the integrated campaign marking Laurastar’s 30th anniversary and the launch of its new CD.
The concept was developed and tailored to the various target groups and target markets in Europe. The promotion has been in use since April 3 in the form of POS material, advertisements, posters and banners.
Responsible at Amrein-Pieren Bern/Geneva: Cédric Bussmann, Roman D.C.Amrein (CD, consulting), Christoph Bolz, Corina Burkard (AD), Cédric Bussmann (Paparazzo). Design and iron cover: Multiple Design. Product design iron: Ateliers du Nord.
Responsible at Amrein-Pieren Bern/Geneva: Cédric Bussmann, Roman D.C.Amrein (CD, consulting), Christoph Bolz, Corina Burkard (AD), Cédric Bussmann (Paparazzo). Design and iron cover: Multiple Design. Product design iron: Ateliers du Nord.
from left: Jean Monney (Laurastar), Roman Amrein (AP)
