Also in normal cases especially

 
Company Roger Wessner's young company Printzip develops and produces solutions for business and advertising print products.  
Roger Wessner is a newcomer with his company Printzip, but not a newcomer. As a trained offset printer with further training as a TS technician and marketing planner, the 42-year-old is very familiar with the printing trade. Over the past few years, he has gained extensive industry experience as an employee in various functions and at different printing companies. "For example, I was responsible for order processing, worked as a marketing manager and also as a plant manager and know the processes," he says, describing his career. "In my work, however, I have repeatedly found that special print jobs challenge or overtax one print shop or another in terms of the material to be printed or the demanding processing. They often don't have the time or interest to deal with such technical printing challenges in detail, so they prefer to stick with conventional print products." Wessner has identified a gap in the market for the development and realization of creative print products, which he has been trying to close with his company Printzip since 1 May 2007. "We offer a comprehensive range of services, from brainstorming and product development to production and dispatch, which takes into account the different needs of customers," he says, describing the range of services. Wessner has no reservations about working with different materials. "I'm a tinkerer for whom the result is important. That's why I sometimes go to a DIY store for inspiration," he says. The orders are mainly specialties such as mailings, flyers, invitation cards, POS materials, gift packaging, brochures and annual reports, which are out of the ordinary due to the choice of material, printing process and design and are usually only produced in small runs. Most orders range from 500 to a maximum of 50,000 items. Many of these print jobs are personalized and aimed at a selected target group. "In addition to direct customers, our customers mainly include advertising agencies that commission us with the technical implementation of the idea."
A solution for unusual packaging or an eye-catching mailing is often only developed in discussions with the agency commissioned. One example of this is the Sunrise Take-away bag, a laminated paper bag with a grip hole and adhesive strip for sealing, which was also used as an oversized display for Sunrise. The cover of Affichage AG's annual report and Swisscom's Christmas card, which Printzip produced in a print run of 48,000 copies, are also real eye-catchers. Lenticular printing with changing image motifs was used to great advertising effect for both orders.
Partnership networkBut print shops also take advantage of the opportunities that Printzip can offer them. They outsource jobs that are too small or too costly and can thus offer their existing customers a service. This in turn creates customer loyalty. Printzip does not have its own printing and finishing machines. "With such investments, I would be under the same cost pressure as most companies in the industry," says Wessner. "We therefore work with various partner companies, which are selected depending on the order." The network therefore includes companies that cover very different areas with their machines and expertise. This ranges from cardboard processors to digital printers. A model that has proven itself so far. "Because we don't have to amortize high infrastructure costs, even complex orders pay off for both sides," he explains. "With large printing companies, the focus is on the processes; with me, it's the customer's wishes."
Good opportunities in the nicheWessner is convinced that, despite structural adjustments in the printing industry, the opportunities for niche players such as Printzip will remain good in the future. In addition, although many companies are spending more and more on advertising today, a large proportion of mailings are not noticed because they do not stand out enough in the flood of advertising. This also applies to packaging. There are therefore more and more companies that are looking for special and unique ideas and are prepared to dig a little deeper into their pockets to implement them. www.printzip.ch
Sabine Flaxman