Delicacies for the senses

 
Feeling papers and enjoying delicacies at the event - this was the combination that Sihl + Eika Papier AG used for its first Designer Brunch in Zurich. 
Sihl + Eika Papier AG chose an unusual way to introduce new and proven paper qualities to advertising agencies and graphics studios and to present its "trends to plug in". At a designer brunch on April 1 at Zurich's Hiltl restaurant, participants had the opportunity not only to see creative papers, but also to touch them. There was also plenty of opportunity to talk shop with colleagues. "The aim of the event was to address the target group of agencies with a special invitation - visually and in terms of content - and to arouse their curiosity," says Nicole Isenring, Head of Marketing, Sihl + Eika Papier AG. It was important to Isenring to provide the participants from the agencies with information in an appropriate atmosphere that also matched the beautiful products. 45 employees from various agencies took the opportunity to have breakfast, find out about interesting new paper products and meet colleagues. The response was extremely positive. Sihl + Eika is therefore planning another event in Bern in the coming months and a repeat in Zurich in the second half of the year. (sf)