Ruf Lanz lets footballers bite the dust for Hiltl
Thanks to the vegetarian restaurant Hiltl in Zurich, there is an alternative to bratwurst and cervelat even during Euro 08. Ruf Lanz shows that there is a vegetarian in every footballer.
Thanks to the Hiltl restaurant in Zurich, founded in 1898, there is an alternative to bratwurst and Cervelat even during Euro 08. Vegetarian specialties will be served in the Hiltl European Championship tent on Münsterplatz from June 6 to 29, 2008, with live broadcasts of all matches on large plasma screens. A European Championship bar, a VIP lounge, live bands and parties with DJs will ensure a festive atmosphere every day from 11 a.m. to midnight.
Ruf Lanz has taken up this opportunity and designed a campaign to publicize it with a wink: There is a vegetarian in every footballer or football fan. Images of footballers sticking their heads in the grass for a variety of reasons were reinterpreted for the campaign. The print campaign with a total of six subjects will run from the beginning of May.
Responsible at Hiltl:
Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Torsten Maas (Text), Gian Marco Juon (Consulting). Pictures: Archive.
Ruf Lanz has taken up this opportunity and designed a campaign to publicize it with a wink: There is a vegetarian in every footballer or football fan. Images of footballers sticking their heads in the grass for a variety of reasons were reinterpreted for the campaign. The print campaign with a total of six subjects will run from the beginning of May.
Responsible at Hiltl:
Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Torsten Maas (Text), Gian Marco Juon (Consulting). Pictures: Archive.
