Euro RSCG disrupts the UN General Assembly for Peugeot
Every year, Peugeot organizes a sales campaign in which brand new models can be purchased at special conditions. To make sure that everyone knows about it, Euro RSCG even brought its promoter to a UN meeting.
For this year's Peugeot sales campaign, in which brand-new cars are offered at special conditions, the Zurich-based Euro RSCG has sent Peugeot promoters to rather exclusive events. In the three TV commercials, they burst into a UN General Assembly, a tennis match and a ballet performance with their messages. They clearly point out that Peugeot's top offers are not to be missed. The campaign continues in advertisements and at the POS, according to a press release issued by the agency on Wednesday:
/ / Responsible at Peugeot:
Aymeric Duval (Marketing Director), Maya Hitz (Advertising and Promotion Manager), Marion Pfäffli (Advertising Manager) and Lukas Vasvary (Trade Marketing). Responsible at Euro RSCG: Frank Bodin (overall responsibility), Jürg Aemmer (CD), Barbara Strahm (AD), Alexander Fuerer, Nemi Gajic (text), Samuel Huber and Regine Cavicchioli (graphics), Maya Iseli and Caroline Webb (art buying), Niklaus Huwyler and Christine Leitl (consulting) and Edi Burri (production). Photography: Jos Schmid. Film production: Pacha Productions.
